Breaking Down the $5.6 Trillion Dollar Wellness Industry with Jess Kane, CMO of BodyBio

Jess Kane, CMO of BodyBio, joins me to look at the wellness industry from the inside — and at the cellular biology underneath it.

The sector is worth $5.6 trillion, and yet the fundamentals often get skipped over in favour of whatever is trending. Jess makes the case that feeling your best starts much further down, at the level of cellular function and the fatty acids your cells are built from. We talk about what that means in practice, and why an industry this large so rarely starts there.

In this episode

• What cellular function has to do with how you feel day to day
• The role fatty acids play at the cell level
• How a $5.6 trillion industry ends up skipping the fundamentals
• Jess's view from inside BodyBio