The New Wave of Drinking: Jen Batchelor on Scaling a Startup and the Sober Movement

Jen Batchelor joins me to talk about her entrepreneurial journey and the rise of the sober movement.

Jen shares the challenges and wins of launching Kin Euphorics, her vision for redefining what social drinking looks like, and how her products are built to support mental wellbeing. We also discuss the broader cultural shift towards sobriety and why authentic connection matters in a world increasingly focused on wellness.

In this episode

• Building Kin Euphorics from the ground up
• Redefining what social drinking can be
• The cultural shift towards sobriety
• Authentic connection in a wellness-obsessed culture